Internet Marketing Toolbox

I’ve just received another marketing email that I’m not too sure whether I like the technique used, or whether I loathe it.

It’s short and to the point (sort of) but does this technique offer your readers enough info to persuade them to click through, or trash it???

While I recognised in my email client the writer’s name, I did NOT really take note of the catchy subject line next to it.

The body of the message was…

Hi Stephen,

If you’re NOT interested in retiring from work within a year…

Then you should NOT cick on this link:
http://clicks.aweber.com/z/ct/?(string of ugly characters here)

Have a great weekend.

Sincerely,

Is that enough to get you REALLY WANTING to click through? Especially the reverse psychology trick of NOT clicking on this link? (or is that not CICKing on the link - yes I just noticed the typo! That’s how it arrived).

Is your click-through success rate dependent on whether the main introductory statement of “retiring from work” is highly relevant to your audience?

Does this type of message give you enough info to make the offer compelling?

Personally, I find it a little wanting… I’m a “needs more info” man, so I need at least a sentence or two more to decide whether I am not gonna waste my time clicking through.

And those UGLY tracking links… I’m over them too!

But don’t get me wrong - I DO like the aWeber product… just not that style of link.

So - is short and sweet gonna work? Or is this type of email marketing message just a little too cryptic to get a decent response?

Stephen

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