21st
May
2007
You Scratch My Back…
And I’ll scratch yours.
It’s a pretty simple philosophy, and the basis on which many arrangements are made between all sorts of business people.
On the Internet, this type of activity is called a JV (for “Joint Venture”). The “normal” sort of joint venture is where I might agree to promote your products or services to my customers, usually by including information in the email newsletter I send out to my customers, or by putting articles and …
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