Internet Marketing Toolbox

My recent involvement as a customer in some “giveaway” events highlighted some problems that made the experience annoyingly unpleasant at times. Remember, these events are designed to attract NEW customers to your business, so you tell me what reaction you’d have if…

1. Product Images Don’t Display on the promo site - all you see is the little broken image icon… or the Product Description used is so below par it’s obvious you’ve just rushed to “put” something together. Maybe part of the blame should lie with the promoters of the JV giveaway events. They should implement some better quality control with the listings they permit - because too many of these problems leave a bad taste in your mouth about the whole “event”.
   
2. The Landing Page is meant to be a squeeze page - where you ask for the name and email address. That’s fine, except when your opt-in process makes me jump through too many hoops in order to get your gift!
   
3. Or when the Download Links are Broken or Point to the Wrong Package
   
4. which necessitates a ticket to your “support” desk… or is that “lack of support” desk… two recent support tickets lodged took over TWO WEEKS to be answered, and then they did not answer the original question asked.
   

Come on! You are trying to attract potential new customers for your service. Put some effort into it and make sure the whole process is smooooooth!

Which brings me to my final gripe about downloading stuff…

How hard are you making it for your customers to download material?

Huh? What do you mean? I’ve given them the link to their gift… what more can they want?

Best to illustrate by more real world examples…

• Your download program mangles the file name (somehow) forcing me to add .zip (or is it .exe - I don’t know) to the end of the name (which may or may not be the FULL file name - seriously, one site only gave me the first LETTER with no extension), so that when it gets on my hard drive, my computer knows what to do with it when I click on it.
  
• You use your own code to name your files which, when I unzip them, shows a totally DIFFERENT name to me. Now this isn’t an issue if I only download and unzip one file at a time… but if I do 5 or 6… well I start to get lost then if this happens…
  

So a little organisation by describing and naming your downloadable files FULLY, with the correct extension (and that includes ANY files in the zipped folders too) would make this final step a joy…

And cement this relationship with your new customer!

P.S. I’d ALSO like a little hint about HOW BIG the file is before I download it. While some won’t worry about a 110MB file, I do think twice before downloading it.

Popularity: 54% [?]