You Are Who You Hang With
We often worry about getting things “right” on our web site… making sure we dot the i’s and cross the t’s so we don’t make a bad impression…
But many people forget that the products and or people we promote in the IM game can also put us in a bad place professionally.
Quite simply, there are some products I just will not promote or recommend to you. For example, I won’t promote something if:
- I can’t work out WHAT to do with a particular product, or HOW to do it, or if I can’t see how it will provide any real BENEFIT to you.
- I disagree with the way in which the product creator describes the product, or promotes it - if it is any way misleading.
- The product goes against my basic value system and I don’t feel “right” about using the product myself.
- I lodge “support” questions of the promoter which go unanswered for more than a week.
Why should I promote some great new fangled thing which fails those basic tests? It’ll only come back to haunt me, or create extra work for me…
Recently, IM Marketer Paul Galloway in his BizTools Brief blog stated plainly his reasons for not attending a major networking event at the Playboy Mansion being organised by the Rich Jerk and his cronies. While it might be a “hot” networking event to go to, I’d have to agree with Paul and about 95% of the people who commented on this issue. I wouldn’t go or recommend any event or product from the RJ group.
I lost interest in promoting RJ’s stuff very early on because (I thought) it was overpriced and I couldn’t see how it would make life any easier (seemed to make it more complicated actually).
I personally don’t like the “attitude” portrayed - yeah I know it is a marketing ploy, but it’s something I find offensive, so if that makes me a loser, then let it be so!
Hey - you know… I’ve just found out what’s wrong with me!!! LOL
Tags: Marketing reputationPopularity: 64% [?]
