Internet Marketing Toolbox

You do not have to go far to find reasons why people fail online, yet despite that, there are still a large chunk of people who keep doing the wrong things… things that practically guarantee their online failure.

So… to Detlev Reimer’s recently published list of 10 reasons why people are failing online I would like to add a couple of my own… and not in any particular order…

People are in a rush, and like to take shortcuts. Unfortunately they will often jump in without doing enough research - without checking out the product, the market, the technical and administrative abilities THEY might need to look after things. Go, Grab, Install… It doesn’t work? Then grab something else and try that out… Rinse and repeat until it does work.

This hopping from one “scheme” to another and not focusing on the completion of one project at a time is very common among newcomers to marketing on the Internet.

It’s as if they are looking for a magic pill to swallow that will just “work” for them! Sorry - there really isn’t one. Everything requires “work” so do your research into each idea properly at the start to avoid wasted opportunities later on.

One of the comments on Detlev’s post pointed out the “flood” of information available to people - usually through a swag of different email offers - that cause you to get distracted and lose focus. You have to make a conscious decision to follow through on your initial plans. Keep asking can this “distraction” add to my main plan? Give it a minute or two of your time to consider… and if it can’t - don’t stay there!!!!

And if you do your research at the start, and come up with a solid plan, you’ll find it easier to stay focussed!

Another thing that is responsible for a lot of online failure, is that many people haven’t got properly developed “B.S.” meters… and believe a much of the hype and promises made in various sales letters. Again… IF you’ve done your research, you’ll quickly recognise the snake oil peddlers and stay away from them.

Look… put yourself in a “real-world” situation for just a minute or two…

Imagine you are investigating purchasing a franchise for a well known brand, and you’re opening a new store in an untested location. It’s going to cost you at least $50k and about eight weeks to fit out. There’s rent, employees, council charges, insurances, etc etc etc!

I’ll bet you’d do some VERY serious investigation/research BEFORE you got going on that!

So just because the large upfront (and ongoing) costs are NOT there on the ‘net, does that mean you should give a new online business idea any less consideration?

No. It shouldn’t!

And Detlev’s list is an excellent starting point to see if you’ve got what it takes!

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