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3rd January 2008

Worst Sales Letter of 2008 Award (already)

posted in Copywriting |

This sales-letter would have to take the cake for the biggest bunch of baloney and over-hyped B.S. for 2008 - ever! Considering the year was only ONE day old when I got the promo email… I wasn’t expecting to make such a declaration so early!

So here’s a breakdown of the “finer” points (and my tongue IS firmly planted in my cheek!) :

HEADLINE : You are about to be spoon fed all the Jealously Guarded Secrets… to dominate your niche market with absurd ease…

Followed by a short blurb on the benefits of selling info-products… but of course, unless you know what you’re doing, it’s not gonna work for you.

Enter the product… info product creation exposed… a cutting edge, “tell-all” manual containing all of those secrets that will have you pumping out your own info products, on the fly, and in under 24 hours, making money at will, and easily dominating any red hot niche of your choice!!!

And somehow mastering “a very dubious skill” ???

I particularly love the P.S.’s… which I reproduce exactly as they appear…

PS. - The compilation of this manual is a result of closely studying and observing several successful Infopreneurs in doing what they do best - and this is the result all handed to you on a silver platter. Great things like this don’t come any easier.

PPS. - Do not be fooled by the tiny price tag. I can guarantee that I can EASILY charge $97 for this tell-all manual. And remember, this special introductory offer won’t last long, so ACT NOW!

WOW… at only $27 bucks (the “tiny” price tag) I have to get it eh… especially since he could easily charge $97 for this tell-all manual!

So… how BIG is this creation? This wonderful “tell-all” manual? This expose of info product creation secrets of successful Infopreneurs (who remain nameless)?

TWENTY SEVEN PAGES!

If that’s not bad enough… you were lucky not to get the promo email where you’ll be “taken by the hand and guided through every aspect of creating your own info products.”

And considering that it’s “filled with pure beef and no fluff” it is without doubt “the best manual on product creation” and it’s priced so low “that
I guarantee you will walk away with a copy today”.

WHO ARE YOU KIDDING WITH THIS LOAD OF B.S.???

So why am I so dissed with this??? Well - ahem!

Considering that I am working on the same type of product… and have been for several months now… and it is ALREADY in excess of 100 pages (with no bull)…

You get the picture???

The ongoing promotion of this sort of ABSOLUTE CRAP makes life just SO much harder for the creators of GENUINELY USEFUL stuff.

And what about the people who call themselves “Internet Marketers” who promote crap like this?

Come on!!!

How can you keep a straight face while you cut and paste the crappy pre-written email and send it off to your list? And considering the sales page you just sent your “customers” to has a 2006 copyright date on it!!!

What sort of intelligence is being displayed here?

And what about ClickBank for selling the product??? Obviously product quality control is not a pre-requisite for them!

Sorry… I could go on… but I’m still sitting here just shaking my head in disbelief.

Let’s make 2008 the time for a bit of a shake up in the Internet Marketing world!!!

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This entry was posted on Thursday, January 3rd, 2008 at 10:57 pm and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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