Internet Marketing Toolbox

I was busily working away on a new site (and you’ll hear all about that one shortly) when something rather odd captured my attention!

There were a couple of little arrows at the top of a Google Adsense block on that site… (see pic at right)

“What on earth is going on there” I asked… thinking that the style sheet I was working on had done something really strange (which was extremely likely… me and style sheets don’t really like one another!!!)

So I clicked on the down arrow… and another set of Adsense ads appeared on the page (in place of the original set).

Clicked on it again… even more ads!

Clicked the up arrow - back to the earlier set of ads!

Wow!

I don’t know if you’ll see it on every site you visit with Adsense - it would probably depend on how many ads were available for the keywords on that page - or maybe they are only testing the idea and I was lucky to see it…

Now each tower block may contain more than 5 text ads… they could contain HEAPS… and give your visitors more options to click on, to earn you more Adsense $$$$.

Well… that is hopefully the plan - give them more options to choose from, and they click on something for sure!

BUT… I know for a fact from previous over-zealous web site designs, that if you give your visitors too many choices, they find it all too hard to make a decision - so the only one they can make is to leave.

We’ll have to wait and see what happens with this innovative advertising by Google.

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