AWeber Price Hike Set To Change Email Marketing

posted in Email Marketing |

In case you missed it, aWeber, a leading provider of auto-responder and email management services, recently announced significant changes to their pricing structure which just might have a (good) dramatic impact on the whole email marketing field.

For many years, aWeber had priced their technology at $19.95 a month to store up to 10,000 leads, and run unlimited email campaigns to those leads.

However, from now on only existing customers will be able to keep going at those “grand-fathered” prices. And that’s only IF they decide to NOT take up the new analytics technology aWeber has released which has caused the price increase.

New customers will get the new software, at the new prices:)

And, if you take the time to learn to use the software properly, it seems it can give you an abundance of extremely useful statistics on how your list is performing. While it comes at a slightly more expensive price… those same 10,000 leads now cost $69 a month, it is still a fairly reasonable amount for the excellent service you are actually getting from aWeber!

And, there are also other subscription levels under that for 500 ($19), 2,500 ($29) and 5,000 ($49) leads, something which aWeber did not do before.

According to aWeber, most of their smaller customers will actually save a little each month. They reckon many of the “smaller” people have lists under 500, which will cost only $19 a month to use, with all the new whiz-bang features.

There’s been lots of talk in various forums, and lots of really nasty whinging from people who should know better about these things, with threats of moving to the competition, etc., etc.

Sad, but funny, because despite the price “rise” I see it as being GOOD for the industry as a whole.

Why? Because it will make people a lot more aware of the type of people they should be trying to get onto their “list”.

In other words, there’s NO point in having thousands on unresponsive people on your list if they are costing you lots of money to keep there.

You should begin to see some change in thinking regarding the use of squeeze pages and giveways for example, as people begin to realise that they DON’T need to harvest every single email they can possibly grab hold of!

Seriously, why can’t you take part in a giveaway and simply GIVE the gift to people! No sign-up, no catches. Hmmm… now that would be different! Think of it as advertising instead