Internet Marketing Toolbox

For newbies to the Internet Marketing (IM) field, swimming in the ocean with all the big fish (read guru’s) can be a very frustrating experience, for all sorts of reasons. Now, we’ve all heard that you need your own “product” if you are going to really get somewhere with this Internet Marketing stuff…

But let’s say you’re developing your own product in the field of “list building”… or perhaps the latest in “traffic generation” tools…

What do you do when big names come along and have their huge mega-bucks launch for the latest whatever, and it’s in the same field you’ve just spent the last few months working on with your project?

Can you hope to compete?

It’s an issue which I’ve had to deal with recently (back in March) regarding the direction my new site Your List Blueprint was going to take…

It was enough at the time to almost turn me off the whole IM field to be totally honest… as my big name “competition” seemed to make a killing with a totally unprofessional launch and overpriced product in the same niche. Very frustrating!

And right now, it’s an issue which Allen Walton (a relative newbie to the IM world) is currently facing.

Here’s some of what Allen said in his post The Dirty Truth:

I have a couple of good ideas. I think they are good anyway. But I do not have the financial capability to pay someone thousands to write the programs or write the copy that people such as John Reese, Shawn Casey, Tellman and others do. So where’s that leave us who are trying to get started marketing on the net. In a pretty deep hole actually.

It’s almost a vicious circle when you think about it. The little guy is always or most always way behind the curve. The fat cat marketer comes out with the newest gadget and us little guys have no recourse than to pay them to use it. By the time we gear up and start to form our plan and get things going, the next big Guru pops up with a new gadget or program.

So what do you reckon?

How can the small fish hope to compete?

Let’s hear your thoughts, either here or over at Allen’s site…

Oh… I’ve looked at a similar topic in a recent post about the flaws of the mega-list building mind-set, which you might like to also have a look at.

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