Internet Marketing Toolbox

Over the years I’ve thoroughly enjoyed reading the reports from usability expert Jakob Nielsen, and try to apply what I can to the design of my various web properties.

Jakob’s latest Alertbox on Twitter Postings: Iterative Design is a good read for those who want to use Twitter (or any other stream-based communication tool) more effectively.

Watch closely as he transforms and massages a text message, through 5 rounds of redesign, to make it much more punchy, credible and viral.

I particularly liked:

* Five rounds of redesign? How many tweets do people just type in and hit enter for? Maybe a little more work, on a lot less tweets, could be far more effective!

* The best time to plug your message into the timeline.

* Using a keyword in the bit.ly URL

* The big downside of stream-based communication

* The importance of designing text for usability

There’s a lot here for you to consider

This is a direct link to this 100% free tutorial & no opt-in needed. And no… I’m not going to the conference he uses as the example. I am also not plugging an affiliate link for it either.

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