25th
August
2009
Over the years I’ve thoroughly enjoyed reading the reports from usability expert Jakob Nielsen, and try to apply what I can to the design of my various web properties.
Jakob’s latest Alertbox on Twitter Postings: Iterative Design is a good read for those who want to use Twitter (or any other stream-based communication tool) more effectively.
Watch closely as he transforms and massages a text message, through 5 rounds of redesign, to make it much …
Popularity: 14% [?]
posted in Copywriting |
3rd
January
2008
This sales-letter would have to take the cake for the biggest bunch of baloney and over-hyped B.S. for 2008 - ever! Considering the year was only ONE day old when I got the promo email… I wasn’t expecting to make such a declaration so early! It’s really time to stamp out this sort of clap-trap!
Popularity: 18% [?]
posted in Copywriting |
21st
September
2007
If you’re looking for some simple tactics to boost your conversion rates - in any niche - then get ready for Conversion Tactics 101… Ten easy things you can do right now that can make a big difference.
Popularity: 15% [?]
posted in Copywriting |
3rd
August
2007
Following on from my recommendation to visit his site, please enjoy this sample of Clayton Makepeace’s writing style and advice!
Popularity: 22% [?]
posted in Copywriting |
3rd
August
2007
I’m currently writing a sales letter for a new product, so it was very fortunate that I stumbled across the The Total Package web site. Talk about over-delivering some extremely useful content to help with copywriting!
Popularity: 20% [?]
posted in Copywriting, Free Downloads |
30th
July
2007
On the Internet we have to accept (to a point) that some of our material will get replicated thanks to all the various content scrapers out there… but when someone actually copies your stuff word-for-word and makes a whole new site out of it… well!!!
Popularity: 16% [?]
posted in Copywriting |
23rd
June
2007
Call me picky… But if you want some of my limited supply of money, then you gotta work for it! Little turn offs mean customers WILL use that little red X in the top right hand corner and go away forever, never to return, in a matter of milliseconds!
Popularity: 18% [?]
posted in Copywriting, Strategies |
20th
May
2007
I’ve just received another marketing email that I’m not too sure whether I like the technique used, or whether I loathe it.
It’s short and to the point (sort of) but does this technique offer your readers enough info to persuade them to click through, or trash it???
While I recognised in my email client the writer’s name, I did NOT really take note of the catchy subject line next to it.
The body of the message was…
Hi …
Popularity: 10% [?]
posted in Copywriting, Email Marketing |
