26th August 2007

What’s Above The Fold?

Have you put enough thought into what happens when your email newsletter arrives in a subscribers inbox? What are you doing to STOP them from deleting your email within the first five seconds of opening it?

Popularity: 64% [?]

posted in Email Marketing | 2 Comments

2nd July 2007

Which List Is The Money In???

We’ve all heard the old “The money’s in the List” expression… but now I have a question that begs an answer… What TYPE of list is the money really in? See some different examples of “lists” and decide for yourself.

Popularity: 92% [?]

posted in List Building, Email Marketing | 0 Comments

24th May 2007

Ten Common List Mistakes

Every time you send something out, you can get results, as long as you don’t fall victim to the common list mistakes too many people seem to make (even the gurus):

Crap content.
This can ONLY result in people unsubscribing - NOT what you want!

Sending out TOO often / or not often enough.
Set up a schedule of WHEN you are going to send your newsletter – say every second Tuesday morning – and DO IT. On your …

Popularity: 68% [?]

posted in List Building, Email Marketing | 0 Comments

24th May 2007

Imagine the Possibilities…

Several of my sites have 50,000+ visits a month, and DON’T have a list. One even has close to 100k visits every month!

Imagine if I could “convert” a teeny percentage of those interested visitors each month - perhaps only 1% - I’d have 500 people added to my list each month.

In twelve months that could grow to be a list of 6,000 people who are “more than slightly interested” in what you had to offer.

Provided …

Popularity: 68% [?]

posted in List Building, Email Marketing | 0 Comments

24th May 2007

WHERE is your list best stored / managed?

Certainly NOT using your email client on your own computer!

Did you know that many ISP’s (and even web hosting providers) severely LIMIT the number of emails you can send each hour? Why? Well it’s all to do with stopping spammers!

Some web hosts will only allow you to send 50 or 100 emails an hour, so a big list will take forever to email, so you really don’t want to look after your own hosted list …

Popularity: 65% [?]

posted in Email Marketing | 0 Comments

24th May 2007

Take It To The Next Level!

Most of the tactics discussed so far are all to do with attracting NEW traffic/visitors to your site!

Perhaps the reason I haven’t been able to get my traffic passed its current plateau level, is because I haven’t been able to address my PREVIOUS visitors effectively.

Seriously, if people have already come to your site, and have shown enough interest to hang around and investigate what you have to offer, they CAN be enticed to come back!

But …

Popularity: 68% [?]

posted in List Building, Email Marketing | 0 Comments

20th May 2007

Does this do it for you?

I’ve just received another marketing email that I’m not too sure whether I like the technique used, or whether I loathe it.

It’s short and to the point (sort of) but does this technique offer your readers enough info to persuade them to click through, or trash it???

While I recognised in my email client the writer’s name, I did NOT really take note of the catchy subject line next to it.

The body of the message was…

Hi …

Popularity: 34% [?]

posted in Copywriting, Email Marketing | 0 Comments

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