Internet Marketing Toolbox

One question that Internet Marketers everywhere wonder about is “How often should I mail my list?” Well, while I’m not attempting to answer that definitively today, I do want to show you something that is a tad on the extreme side… and certainly makes me wonder what some people think email marketing is all about…

Check out the number of emails I have received from just ONE Internet “Marketer” in the past FIVE days - as …

Popularity: 22% [?]

Described as “the most essential tool for marketers” (both in the online and offline worlds) your prospect list and customer list is the one thing that should be always at the top of your mind.

Most entrepreneurs realise that without a growing list of people, highly interested in what you are doing, you will struggle to turn a decent profit.

But my question is…

“How much do you really know about list-building and email marketing?”

I’ve certainly found the …

Popularity: 9% [?]

In case you missed it, aWeber, a leading provider of auto-responder and email management services, recently announced significant changes to their pricing structure which just might have a (good) dramatic impact on the whole email marketing field.

For many years, aWeber had priced their technology at $19.95 a month to store up to 10,000 leads, and run unlimited email campaigns to those leads.

However, from now on only existing customers will be able to keep going …

Popularity: 19% [?]

Have you put enough thought into what happens when your email newsletter arrives in a subscribers inbox? What are you doing to STOP them from deleting your email within the first five seconds of opening it?

Popularity: 15% [?]

We’ve all heard the old “The money’s in the List” expression… but now I have a question that begs an answer… What TYPE of list is the money really in? See some different examples of “lists” and decide for yourself.

Popularity: 20% [?]

Every time you send something out, you can get results, as long as you don’t fall victim to the common list mistakes too many people seem to make (even the gurus):

Crap content.
This can ONLY result in people unsubscribing - NOT what you want!

Sending out TOO often / or not often enough.
Set up a schedule of WHEN you are going to send your newsletter – say every second Tuesday morning – and DO IT. On your …

Popularity: 16% [?]

Several of my sites have 50,000+ visits a month, and DON’T have a list. One even has close to 100k visits every month!

Imagine if I could “convert” a teeny percentage of those interested visitors each month - perhaps only 1% - I’d have 500 people added to my list each month.

In twelve months that could grow to be a list of 6,000 people who are “more than slightly interested” in what you had to offer.

Provided …

Popularity: 15% [?]

Certainly NOT using your email client on your own computer!

Did you know that many ISP’s (and even web hosting providers) severely LIMIT the number of emails you can send each hour? Why? Well it’s all to do with stopping spammers!

Some web hosts will only allow you to send 50 or 100 emails an hour, so a big list will take forever to email, so you really don’t want to look after your own hosted list …

Popularity: 14% [?]

Most of the tactics discussed so far are all to do with attracting NEW traffic/visitors to your site!

Perhaps the reason I haven’t been able to get my traffic passed its current plateau level, is because I haven’t been able to address my PREVIOUS visitors effectively.

Seriously, if people have already come to your site, and have shown enough interest to hang around and investigate what you have to offer, they CAN be enticed to come back!

But …

Popularity: 16% [?]

I’ve just received another marketing email that I’m not too sure whether I like the technique used, or whether I loathe it.

It’s short and to the point (sort of) but does this technique offer your readers enough info to persuade them to click through, or trash it???

While I recognised in my email client the writer’s name, I did NOT really take note of the catchy subject line next to it.

The body of the message was…

Hi …

Popularity: 9% [?]